Article on Off-page SEO

Off-page Search Engine Optimization
It is the offpage optimization factorsthat will get you high rankings. I will teach you exactly what offpage optimization factors are,AND how to make sure you optimize this perfectly for Google and the other major searchengines!

Off page optimization involves:
• Link Building to improve Link popularity
• Reciprocal Linking – Two way links
• Non-reciprocal linking – In-bound links
• Use of keyword rich anchor text in linking text
• PPC advertisements
• Directory submissions
Note: Index yourself in google, its very important. Get listed in DMOZ: The Open Directory Project
(http://www.dmoz.org ) is the world's largest directory.
So, what is offpage optimization anyway? Offpage optimization basically consists of all of theranking factors that are NOT located on your webpage, that the search engines look at whenranking a website.

Link Building
These include:
Which websites link to you The number of websites linking to you.
The Google of the website linking to you.
The page title of the website linking to you.
The anchor text used in the link linking to you.
The number and type of links linking to the website that's linking to you.
The number of outbound links on the website that is linking to you.
The total number of links on the website that is linking to you.
Whether or not the websites linking to you are deemed by Google as an authority website.
The IP Address of the websites linking to you.

Article Marketing
Writing several articles and submitting them to article directories for publication is a great way to build one-way links. By including a link to your website in your articles resource box, you not only gain quality one-way links but also drive free targeted traffic to your site. Your articles may drive truckloads of traffic if they are impressive. There are hundreds of article directories if not thousands. You can find them by going to Google and entering the search term 'article directories'.

Directories
Submitting your website's link to directories is another way of getting backlinks. Directories normally offer 3 types of listings:
1) Paid listing
2) Free listing
3) Free listing but require a link back from you.
If you choose the first or third option and your website meets the submission guidelines and rules of the directories, your link will usually be listed within days. If you select the second option, you have to wait longer and your website's listings aren't guaranteed.Getting listed in quality directories with Google page rank 7 or higher such as DMOZ and Yahoo directory can be more beneficial for increasing your rankings than a lot of links from smaller and newer directories. But it is
not easy to be accepted by these quality directories.

E-mail signatures
Start using E-mail signatures. They might not produce thousands of visitors, but are a great way to promote your site a bit without having to actually do anything.

Press Release
Press release is simply an announcement of an important event for your business. Just like article marketing, you can gain one-way links by writing a press release with a link pointing to your site and submitting it to other websites. To find websites that accept press release, you can go to Google and enter the search term 'submit press release'.

Affiliate Program
If you are selling a product or a membership service, launching an affiliate program is a good idea to increase both your inbound links and online sales. Webmasters that are interested to market your product will place your link on their websites and you get free one-way links.